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  • Emotions in Marketing
    Ad Technologies, Artifical Intelligence, Research

    The Power of Consumer Emotions in Marketing – an AI approach

    Guest comment by Dr. Dan Gang, Founder & CEO Affective Markets   We all love music, when it comes to the Beatles and I guess that there is almost a consensus. They…

    16. June 2020 by Guest Authors
  • Data Driven Approach
    Ad Technologies, Trends

    Clean Up Your Data with a Data-Driven Approach

    The mere amount of data being produced every day is beyond anyone’s imagination. In the last two years alone, we have generated 90% of the data that exists today. An estimated 188…

    4. August 2019 by Armin Oberhauser
  • Media Agency Programmatic Future
    Consulting, Digital Transformation, Trends

    The Role of Agencies in the Programmatic Age

    In this blog post we show how agencies can remain relevant in the future, tackle digital transformation in the programmatic age and prepare for the future.…

    24. June 2019 by Markus Plank
  • Ad Technologies, Insights, Trends

    How Will Artificial Intelligence Impact Digital Marketing?

    AI is forming a substantial part of the foundation upon which tomorrow’s digital marketing will be built. The future with artificial intelligence is calling for new strategies - and this is why…

    8. May 2019 by Florian Wagner
  • Brand Safety GDPR e Privacy
    ePrivacy, Trends

    Brand Safety and Data Protection: A Leading Trend in 2019

    Ever since digital advertising became a top priority on most companies’ agendas, we see how they face challenges when it comes to guaranteeing a high-quality environment for their advertising. The message is…

    25. March 2019 by Georg Klauda
  • Digital Marketing 2019
    Programmatic, Trends

    What You Should Include In Your 2019 Digital Marketing Strategy

    It’s high time to start planning your digital marketing strategy! At the dawn of each new year, you face the challenge of having to conduct a review, identify the most successful marketing…

    17. January 2019 by Markus Plank
  • Digital 2020
    Trends

    Digital 2020: Are We Closer to the Future of Digital Advertising Than We May Think?

    In this blog post I spoke with Michael Jiresch from Austrian Post about the end of advertising as we know it. At the same time, with our new Business Unit Enterprise we…

    21. November 2018 by Georg Klauda
  • Insights

    “The Digital Future Is the End of Advertising as We Know It” – An interview with Thomas Zant and Michael Jiresch

    adverserve and Austrian Post kicked off a joint research program on the future of advertising at the beginning of the year. All the threads come together in the recently launched Business Unit…

    28. February 2018 by Kathrin Steininger
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  • Markus Plank

    Markus Plank
    Managing Director

  • Georg Klauda

    Georg Klauda
    Director Enterprise

  • Florian Wagner

    Florian Wagner
    Media Consultant

  • Armin Oberhauser

    Armin Oberhauser
    Data Analyst

  • Guest Authors

    Guest Authors
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Recent Posts

  • Emotions in Marketing

    The Power of Consumer Emotions in Marketing – an AI approach

    16. June 2020
  • Data Driven Approach

    Clean Up Your Data with a Data-Driven Approach

    4. August 2019
  • Media Agency Programmatic Future

    The Role of Agencies in the Programmatic Age

    24. June 2019
  • How Will Artificial Intelligence Impact Digital Marketing?

    8. May 2019
  • Brand Safety GDPR e Privacy

    Brand Safety and Data Protection: A Leading Trend in 2019

    25. March 2019
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