Adverserve is happy to announce the official launch of its own digital academy – the adverserve academy – which focuses on educating the digital natives and leaders of tomorrow by offering multi-step…
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Insights“The Digital Future Is the End of Advertising as We Know It” – An interview with Thomas Zant and Michael Jiresch
adverserve and Austrian Post kicked off a joint research program on the future of advertising at the beginning of the year. All the threads come together in the recently launched Business Unit…
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Insights, TrendsFrom Trend Scouting to Future Lab: adverserve’s New Business Unit Enterprise Is Working on the Future of Advertising
Our budding strategic partnership with Austrian Post is already bearing its first fruits. To mark the beginning of 2018, we have set up a new business unit dealing with a topic that…
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We are Austria’s digital agency of the year! In an independent study, Medienwirtschaft carefully examined the 26 largest digital agencies in Austria. What we are particularly pleased about: We are leading the…
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Ad Technologies, TrendsBack to the Future: How Weather Targeting Develops the Seventh Sense in Digital Advertising
Weather-based advertising? It’s actually not an entirely new idea, yet meteorological data quality is better than ever before. Together with the weather service provider UBIMET, adverserve developed a new advertising solution…
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InsightsInnovation Leadership Meets 500 Years of Business History: adverserve Becomes Part of Austrian Post
Since the news from our strategic partnership with Austrian Post has been very well received by numerous media sources over the last few weeks, I would like to take this opportunity as…
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Ad Technologies, InsightsWhat You Should Know When Developing Creatives for Digital Advertising – the Principle Do’s and Don’ts
Producing creatives can become a lengthy process if agencies do not comply with the digital standards according to which modern ad servers and marketplaces operate. While there is almost no restriction on…
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Customer Story, Programmatic“Our Formula for Success in Programmatic? Communicate Openly With Each Other!”
In our last blog post, we reported about programmatic advertising at Falkensteiner. With the support of adverserve, the Vienna-based hotel group has established a completely new ad serving infrastructure. We spoke to…