Guest comment by Dr. Dan Gang, Founder & CEO Affective Markets We all love music, when it comes to the Beatles and I guess that there is almost a consensus. They…
Ad Technologies, Artifical Intelligence, Research
-
-
The mere amount of data being produced every day is beyond anyone’s imagination. In the last two years alone, we have generated 90% of the data that exists today. An estimated 188…
-
In this blog post we show how agencies can remain relevant in the future, tackle digital transformation in the programmatic age and prepare for the future.…
-
AI is forming a substantial part of the foundation upon which tomorrow’s digital marketing will be built. The future with artificial intelligence is calling for new strategies - and this is why…
-
Ever since digital advertising became a top priority on most companies’ agendas, we see how they face challenges when it comes to guaranteeing a high-quality environment for their advertising. The message is…
-
It’s high time to start planning your digital marketing strategy! At the dawn of each new year, you face the challenge of having to conduct a review, identify the most successful marketing…
-
In this blog post I spoke with Michael Jiresch from Austrian Post about the end of advertising as we know it. At the same time, with our new Business Unit Enterprise we…
-
Insights“The Digital Future Is the End of Advertising as We Know It” – An interview with Thomas Zant and Michael Jiresch
adverserve and Austrian Post kicked off a joint research program on the future of advertising at the beginning of the year. All the threads come together in the recently launched Business Unit…