Die bloße Menge an Daten, die täglich produziert werden, ist jenseits jeder Vorstellungskraft. Allein in den letzten beiden Jahren haben wir 90 % der heute existierenden Daten generiert. Schätzungen zufolge werden dieses…
All Posts By
Armin Oberhauser
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Fake news here, alternative facts there: The global media landscape faces new challenges, by which advertisers are also affected. Which brand would like to end up with ad campaigns on dubious websites?…
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As classic retargeting reaches its limits, dynamic creatives are stepping in: Customers who visit a website only to leave it are then lured back with personalized offerings. Sounds familiar but artificial intelligence,…
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Discussions on programmatic advertising opportunities rarely leave the online horizon – a big misconception! There’s plenty of innovation in TV, radio and out of home advertising as programmatic expands it’s scope to…
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Many marketers have transparency and fraud concerns about programmatic advertising despite the proven benefits of better user targeting and more data oversight. Let’s face it: There are legitimate risks involved and any…
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Ad TechnologiesCustomized and in Real Time: 5 Predictions About the Future of Programmatic Technologies
Programmatic technologies are changing at warp speed. Innovations are being made on a daily basis – and will continue to accelerate. Here are five predictions about the way programmatic advertising’s technological landscape…