Weather-based advertising? It’s actually not an entirely new idea, yet meteorological data quality is better than ever before. Together with the weather service provider UBIMET, adverserve developed a new advertising solution…
Producing creatives can become a lengthy process if agencies do not comply with the digital standards according to which modern ad servers and marketplaces operate. While there is almost no restriction on…
Many marketers have transparency and fraud concerns about programmatic advertising despite the proven benefits of better user targeting and more data oversight. Let’s face it: There are legitimate risks involved and any…
Programmatic technologies are changing at warp speed. Innovations are being made on a daily basis – and will continue to accelerate. Here are five predictions about the way programmatic advertising’s technological landscape…