The mere amount of data being produced every day is beyond anyone’s imagination. In the last two years alone, we have generated 90% of the data that exists today. An estimated 188…
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Ad Technologies
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AI is forming a substantial part of the foundation upon which tomorrow’s digital marketing will be built. The future with artificial intelligence is calling for new strategies - and this is why…
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Ad Technologies, TrendsBack to the Future: How Weather Targeting Develops the Seventh Sense in Digital Advertising
Weather-based advertising? It’s actually not an entirely new idea, yet meteorological data quality is better than ever before. Together with the weather service provider UBIMET, adverserve developed a new advertising solution…
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Ad Technologies, InsightsWhat You Should Know When Developing Creatives for Digital Advertising – the Principle Do’s and Don’ts
Producing creatives can become a lengthy process if agencies do not comply with the digital standards according to which modern ad servers and marketplaces operate. While there is almost no restriction on…
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Many marketers have transparency and fraud concerns about programmatic advertising despite the proven benefits of better user targeting and more data oversight. Let’s face it: There are legitimate risks involved and any…
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Ad TechnologiesCustomized and in Real Time: 5 Predictions About the Future of Programmatic Technologies
Programmatic technologies are changing at warp speed. Innovations are being made on a daily basis – and will continue to accelerate. Here are five predictions about the way programmatic advertising’s technological landscape…