AI is forming a substantial part of the foundation upon which tomorrow’s digital marketing will be built. The future with artificial intelligence is calling for new strategies - and this is why…
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Insights
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Insights“The Digital Future Is the End of Advertising as We Know It” – An interview with Thomas Zant and Michael Jiresch
adverserve and Austrian Post kicked off a joint research program on the future of advertising at the beginning of the year. All the threads come together in the recently launched Business Unit…
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Insights, TrendsFrom Trend Scouting to Future Lab: adverserve’s New Business Unit Enterprise Is Working on the Future of Advertising
Our budding strategic partnership with Austrian Post is already bearing its first fruits. To mark the beginning of 2018, we have set up a new business unit dealing with a topic that…
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We are Austria’s digital agency of the year! In an independent study, Medienwirtschaft carefully examined the 26 largest digital agencies in Austria. What we are particularly pleased about: We are leading the…
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InsightsInnovation Leadership Meets 500 Years of Business History: adverserve Becomes Part of Austrian Post
Since the news from our strategic partnership with Austrian Post has been very well received by numerous media sources over the last few weeks, I would like to take this opportunity as…
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Ad Technologies, InsightsWhat You Should Know When Developing Creatives for Digital Advertising – the Principle Do’s and Don’ts
Producing creatives can become a lengthy process if agencies do not comply with the digital standards according to which modern ad servers and marketplaces operate. While there is almost no restriction on…
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Customer Story, Insights, Programmatic, TrendsFalkensteiner Boosts Online Advertising with Support from adverserve
The Vienna-based Falkensteiner hotel group relies on programmatic advertising. In record time, the family company, together with adverserve, has set up a new ad serving infrastructure that addresses the target group more…
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Insights, Programmatic, TrendsThe Best of Both Worlds: How Private Marketplaces Help You Combine the Benefits of Direct Sales and Programmatic
Purchasing your advertising inventory directly from publishers will let you benefit from better placements and access to premium inventory that is not available in the open ad exchange. Private marketplaces (PMP) combine…