It’s high time to start planning your digital marketing strategy! At the dawn of each new year, you face the challenge of having to conduct a review, identify the most successful marketing…
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Programmatic
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Customer Story, Programmatic“Our Formula for Success in Programmatic? Communicate Openly With Each Other!”
In our last blog post, we reported about programmatic advertising at Falkensteiner. With the support of adverserve, the Vienna-based hotel group has established a completely new ad serving infrastructure. We spoke to…
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Customer Story, Insights, Programmatic, TrendsFalkensteiner Boosts Online Advertising with Support from adverserve
The Vienna-based Falkensteiner hotel group relies on programmatic advertising. In record time, the family company, together with adverserve, has set up a new ad serving infrastructure that addresses the target group more…
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Insights, Programmatic, TrendsThe Best of Both Worlds: How Private Marketplaces Help You Combine the Benefits of Direct Sales and Programmatic
Purchasing your advertising inventory directly from publishers will let you benefit from better placements and access to premium inventory that is not available in the open ad exchange. Private marketplaces (PMP) combine…
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ProgrammaticThe Rocky Reality but Bright Future for Programmatic TV – Ad Strategies Advertisers Should Implement Now
There is movement in the programmatic TV market. Advertisers have become accustomed to better targeting and better user experience, which programmatic advertising offers in the online world. The same advantages are now…
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Insights, ProgrammaticFrom Strategy to Execution: 5 Steps to Kickstart Your Programmatic Advertising Programme
Programmatic advertising by the book? Such a thing doesn’t exist. What Amazon’s Jeff Bezos once formulated for the entire online business applies in the programmatic area as well: Every day is day…
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Insights, ProgrammaticProgrammatic Advertising at METRO Cash & Carry: Conversion Rate Increases by up to 800 Percent
Gradually METRO Cash & Carry Austria is saying goodbye to conventional display advertising. The wholesaler relies on a lifecycle approach developed together with adverserve. The results achieved by METRO with programmatic and…
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According to Zenith’s Programmatic Marketing Forecast, at least every second Euro spent on digital advertising this year will be managed programmatically. Now that market observers have published their forecasts for 2017, we…