Es ist bereits ein fester Begriff in der Werbebranche geworden, seine Potenziale sind beträchtlich – Programmatic Advertising bietet Kund*innen die Möglichkeit Werbeinventar automatisiert und und datengetriebenen zu kaufen bzw zu verkaufen, auszuspielen…
It’s high time to start planning your digital marketing strategy! At the dawn of each new year, you face the challenge of having to conduct a review, identify the most successful marketing…
In our last blog post, we reported about programmatic advertising at Falkensteiner. With the support of adverserve, the Vienna-based hotel group has established a completely new ad serving infrastructure. We spoke to…
The Vienna-based Falkensteiner hotel group relies on programmatic advertising. In record time, the family company, together with adverserve, has set up a new ad serving infrastructure that addresses the target group more…
Purchasing your advertising inventory directly from publishers will let you benefit from better placements and access to premium inventory that is not available in the open ad exchange. Private marketplaces (PMP) combine…
There is movement in the programmatic TV market. Advertisers have become accustomed to better targeting and better user experience, which programmatic advertising offers in the online world. The same advantages are now…
Programmatic advertising by the book? Such a thing doesn’t exist. What Amazon’s Jeff Bezos once formulated for the entire online business applies in the programmatic area as well: Every day is day…
According to Zenith’s Programmatic Marketing Forecast, at least every second Euro spent on digital advertising this year will be managed programmatically. Now that market observers have published their forecasts for 2017, we…