In our last blog post, we reported about programmatic advertising at Falkensteiner. With the support of adverserve, the Vienna-based hotel group has established a completely new ad serving infrastructure. We spoke to…
The Vienna-based Falkensteiner hotel group relies on programmatic advertising. In record time, the family company, together with adverserve, has set up a new ad serving infrastructure that addresses the target group more…
Purchasing your advertising inventory directly from publishers will let you benefit from better placements and access to premium inventory that is not available in the open ad exchange. Private marketplaces (PMP) combine…
There is movement in the programmatic TV market. Advertisers have become accustomed to better targeting and better user experience, which programmatic advertising offers in the online world. The same advantages are now…
Programmatic advertising by the book? Such a thing doesn’t exist. What Amazon’s Jeff Bezos once formulated for the entire online business applies in the programmatic area as well: Every day is day…
Gradually METRO Cash & Carry Austria is saying goodbye to conventional display advertising. The wholesaler relies on a lifecycle approach developed together with adverserve. The results achieved by METRO with programmatic and…
According to Zenith’s Programmatic Marketing Forecast, at least every second Euro spent on digital advertising this year will be managed programmatically. Now that market observers have published their forecasts for 2017, we…
Programmatic advertising opens up new possibilities for addressing users with targeted advertising messages throughout the entire life cycle. While experts are still busy debating the theory behind data-driven campaigns with real-time character,…