In this blog post I spoke with Michael Jiresch from Austrian Post about the end of advertising as we know it. At the same time, with our new Business Unit Enterprise we…
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Trends
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Insights, TrendsFrom Trend Scouting to Future Lab: adverserve’s New Business Unit Enterprise Is Working on the Future of Advertising
Our budding strategic partnership with Austrian Post is already bearing its first fruits. To mark the beginning of 2018, we have set up a new business unit dealing with a topic that…
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We are Austria’s digital agency of the year! In an independent study, Medienwirtschaft carefully examined the 26 largest digital agencies in Austria. What we are particularly pleased about: We are leading the…
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Ad Technologies, TrendsBack to the Future: How Weather Targeting Develops the Seventh Sense in Digital Advertising
Weather-based advertising? It’s actually not an entirely new idea, yet meteorological data quality is better than ever before. Together with the weather service provider UBIMET, adverserve developed a new advertising solution…
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Customer Story, Insights, Programmatic, TrendsFalkensteiner Boosts Online Advertising with Support from adverserve
The Vienna-based Falkensteiner hotel group relies on programmatic advertising. In record time, the family company, together with adverserve, has set up a new ad serving infrastructure that addresses the target group more…
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Insights, Programmatic, TrendsThe Best of Both Worlds: How Private Marketplaces Help You Combine the Benefits of Direct Sales and Programmatic
Purchasing your advertising inventory directly from publishers will let you benefit from better placements and access to premium inventory that is not available in the open ad exchange. Private marketplaces (PMP) combine…
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According to Zenith’s Programmatic Marketing Forecast, at least every second Euro spent on digital advertising this year will be managed programmatically. Now that market observers have published their forecasts for 2017, we…
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As classic retargeting reaches its limits, dynamic creatives are stepping in: Customers who visit a website only to leave it are then lured back with personalized offerings. Sounds familiar but artificial intelligence,…