Weather-based advertising? It’s actually not an entirely new idea, yet meteorological data quality is better than ever before. Together with the weather service provider UBIMET, adverserve developed a new advertising solution…
The Vienna-based Falkensteiner hotel group relies on programmatic advertising. In record time, the family company, together with adverserve, has set up a new ad serving infrastructure that addresses the target group more…
Purchasing your advertising inventory directly from publishers will let you benefit from better placements and access to premium inventory that is not available in the open ad exchange. Private marketplaces (PMP) combine…
According to Zenith’s Programmatic Marketing Forecast, at least every second Euro spent on digital advertising this year will be managed programmatically. Now that market observers have published their forecasts for 2017, we…
As classic retargeting reaches its limits, dynamic creatives are stepping in: Customers who visit a website only to leave it are then lured back with personalized offerings. Sounds familiar but artificial intelligence,…
Discussions on programmatic advertising opportunities rarely leave the online horizon – a big misconception! There’s plenty of innovation in TV, radio and out of home advertising as programmatic expands it’s scope to…
Programmatic advertising is all about data and technology. When exactly did we stop talking about the creative part of digital advertising? And will advertising really be boring in a few years from…