The Vienna-based Falkensteiner hotel group relies on programmatic advertising. In record time, the family company, together with adverserve, has set up a new ad serving infrastructure that addresses the target group more…
Purchasing your advertising inventory directly from publishers will let you benefit from better placements and access to premium inventory that is not available in the open ad exchange. Private marketplaces (PMP) combine…
From 25th May 2018, there will be a new law introduced in Europe which will cause a headache for many digital marketers: The use of cookies will be significantly tightened to protect…
There is movement in the programmatic TV market. Advertisers have become accustomed to better targeting and better user experience, which programmatic advertising offers in the online world. The same advantages are now…
Programmatic advertising by the book? Such a thing doesn’t exist. What Amazon’s Jeff Bezos once formulated for the entire online business applies in the programmatic area as well: Every day is day…
Gradually METRO Cash & Carry Austria is saying goodbye to conventional display advertising. The wholesaler relies on a lifecycle approach developed together with adverserve. The results achieved by METRO with programmatic and…
The clock is ticking: As of 25th May 2018, the digital advertising industry must comply with the European General Data Protection Regulation. Anyone who uses cookies for the personalisation of advertising requires…
Fake news here, alternative facts there: The global media landscape faces new challenges, by which advertisers are also affected. Which brand would like to end up with ad campaigns on dubious websites?…