We are Austria’s digital agency of the year! In an independent study, Medienwirtschaft carefully examined the 26 largest digital agencies in Austria. What we are particularly pleased about: We are leading the…
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Ad Technologies, TrendsBack to the Future: How Weather Targeting Develops the Seventh Sense in Digital Advertising
Weather-based advertising? It’s actually not an entirely new idea, yet meteorological data quality is better than ever before. Together with the weather service provider UBIMET, adverserve developed a new advertising solution…
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InsightsInnovation Leadership Meets 500 Years of Business History: adverserve Becomes Part of Austrian Post
Since the news from our strategic partnership with Austrian Post has been very well received by numerous media sources over the last few weeks, I would like to take this opportunity as…
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Ad Technologies, InsightsWhat You Should Know When Developing Creatives for Digital Advertising – the Principle Do’s and Don’ts
Producing creatives can become a lengthy process if agencies do not comply with the digital standards according to which modern ad servers and marketplaces operate. While there is almost no restriction on…
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Customer Story, Programmatic“Our Formula for Success in Programmatic? Communicate Openly With Each Other!”
In our last blog post, we reported about programmatic advertising at Falkensteiner. With the support of adverserve, the Vienna-based hotel group has established a completely new ad serving infrastructure. We spoke to…
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Customer Story, Insights, Programmatic, TrendsFalkensteiner Boosts Online Advertising with Support from adverserve
The Vienna-based Falkensteiner hotel group relies on programmatic advertising. In record time, the family company, together with adverserve, has set up a new ad serving infrastructure that addresses the target group more…
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Insights, Programmatic, TrendsThe Best of Both Worlds: How Private Marketplaces Help You Combine the Benefits of Direct Sales and Programmatic
Purchasing your advertising inventory directly from publishers will let you benefit from better placements and access to premium inventory that is not available in the open ad exchange. Private marketplaces (PMP) combine…
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ePrivacy, InsightsUpdate on EU’s ePrivacy and Data Protection Directives 2018: Digital Advertisers, It’s Time to Get Ready!
From 25th May 2018, there will be a new law introduced in Europe which will cause a headache for many digital marketers: The use of cookies will be significantly tightened to protect…