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  • Insights, Trends

    From Trend Scouting to Future Lab: adverserve’s New Business Unit Enterprise Is Working on the Future of Advertising

    Our budding strategic partnership with Austrian Post is already bearing its first fruits. To mark the beginning of 2018, we have set up a new business unit dealing with a topic that…

    15. Februar 2018 by Markus Plank
  • Insights, Trends

    The Digital Agency of the Future: 6 Characteristics that Make a Difference

    We are Austria’s digital agency of the year! In an independent study, Medienwirtschaft carefully examined the 26 largest digital agencies in Austria. What we are particularly pleased about: We are leading the…

    15. Januar 2018 by Markus Plank
  • Ad Technologies, Trends

    Back to the Future: How Weather Targeting Develops the Seventh Sense in Digital Advertising

      Weather-based advertising? It’s actually not an entirely new idea, yet meteorological data quality is better than ever before. Together with the weather service provider UBIMET, adverserve developed a new advertising solution…

    29. November 2017 by Markus Plank
  • Insights

    Innovation Leadership Meets 500 Years of Business History: adverserve Becomes Part of Austrian Post

    Since the news from our strategic partnership with Austrian Post has been very well received by numerous media sources over the last few weeks, I would like to take this opportunity as…

    17. November 2017 by Markus Plank
  • Ad Technologies, Insights

    What You Should Know When Developing Creatives for Digital Advertising – the Principle Do’s and Don’ts

    Producing creatives can become a lengthy process if agencies do not comply with the digital standards according to which modern ad servers and marketplaces operate. While there is almost no restriction on…

    6. November 2017 by Markus Plank
  • Customer Story, Programmatic

    “Our Formula for Success in Programmatic? Communicate Openly With Each Other!”

    In our last blog post, we reported about programmatic advertising at Falkensteiner. With the support of adverserve, the Vienna-based hotel group has established a completely new ad serving infrastructure. We spoke to…

    23. Oktober 2017 by Programmatic Experts
  • Customer Story, Insights, Programmatic, Trends

    Falkensteiner Boosts Online Advertising with Support from adverserve

    The Vienna-based Falkensteiner hotel group relies on programmatic advertising. In record time, the family company, together with adverserve, has set up a new ad serving infrastructure that addresses the target group more…

    16. Oktober 2017 by Programmatic Experts
  • private marketplace
    Insights, Programmatic, Trends

    The Best of Both Worlds: How Private Marketplaces Help You Combine the Benefits of Direct Sales and Programmatic

    Purchasing your advertising inventory directly from publishers will let you benefit from better placements and access to premium inventory that is not available in the open ad exchange. Private marketplaces (PMP) combine…

    11. September 2017 by Markus Plank
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  • Markus Plank

    Markus Plank
    Managing Director

  • Georg Klauda

    Georg Klauda
    Director Enterprise

  • Florian Wagner

    Florian Wagner
    Media Consultant

  • Armin Oberhauser

    Armin Oberhauser
    Data Analyst

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