Privacy Policy

As of January 15, 2021

With this privacy policy, adverserve informs customers, suppliers or other concerned parties about the processing of personal data by adverserve at

  • adverserve digital advertising services GmbH, headquartered in 1070 Vienna, Wimbergergasse 28/Top 5, Austria,
  • adverserve digital advertising services Deutschland GmbH, Gasstrasse 16, 22761 Hamburg, Germany,
  • adverserve digital advertising services Schweiz GmbH, Badenerstrasse 134, 8004 Zurich, Switzerland and
  • adverserve d.o.o. with offices in 10000 Zagreb, Turinina 5/1.kat, Croatia

(hereinafter referred to as “Adverserve” for short) in the activities listed in this data protection declaration.

The companies listed are affiliated companies that work closely together. adverserve digital advertising services GmbH, adverserve digital advertising services Germany GmbH and adverserve digital advertising services Switzerland GmbH focus more on active customer care, with adverserve digital advertising services GmbH also taking care of product development. In turn, adverserve d.o.o. is responsible for processing customer orders. Unless otherwise stated, this privacy policy shall always apply to all companies listed.

1.    Contract Execution & Initiation

As data controller, we process the personal data of our customers and suppliers which are necessary for the performance of the respective contract and according to corporate or tax law (legal basis: fulfilment of the contract according to Art. 6 (1) (b) GDPR and legal obligation according to Art. 6 (1) (c) GDPR.

For this purpose, we process customer data generated by us, i.e. first name, last name, business address, business telephone numbers and business e-mail address, and data provided to us by (potential) customers. The provision of this data is required by law and by contract because it is necessary for the conclusion of a contract, so failure to provide it would mean that it would not be possible to conclude a contract.

Both in the context of contract initiation and with regard to existing customers, contact details of the (potential) customer and data in connection with the services to be provided by us are also processed in order to obtain regular information about new offers and technical developments in connection with the services to be provided by us etc. (Legal basis: legitimate interests in customer service or customer acquisition in accordance with Art. 6 (1) (f) GDPR, whereby the data subjects have the right to object in accordance with Art. 21 GDPR- for details see below on the rights of data subjects).

The data is processed during the ongoing contractual relationship or the contract initiation. Provided that we are obliged to do so for legal reasons (fiscal retention requirement), processing is generally carried out for a period of seven years beyond this.

Processing orders: A transfer of personal data to or within our companies (see below) or to third parties (who will be informed about this as part of the service provision) takes place exclusively within the framework of an order processing contract (recipient as order processor).

2.    Transfer of personal data to third countries

2.1 If personal data is processed in a third country (non-EEA country), we will only transmit or disclose it on the basis of one of the following reasons:

a) The European Commission has passed an adequacy decision

b) The availability of suitable guarantees such as standard data protection clauses only with the inclusion of a documented individual review of the appropriateness of the level of protection

c) Consent of the person concerned, if none of the justification reasons presented under 2.1 a and above apply. In this case we will fully comply with any additional regulations (including TKG Telekommunikationsgesetz). You can withdraw your consent at any time with effect for the future.

2.2 Transmission of cookies to third countries: With your express consent, the data may be transferred to a third country Art. 49 (1) (a) GDPR. We hereby inform you about possible risks in the event of an intended data transfer and the lack of suitable data protection guarantees (point 2.1).

We use various cookies and similar technologies (“cookies”) on our website, with which we and third-party providers sometimes also process personal data. These third-party providers also include Google LLC, which is based in the USA and processes data there. The European Court of Justice has not certified the USA as having an adequate level of data protection. In particular, there is a risk that your data will be subject to access by US authorities for control and monitoring purposes and that no effective legal remedies are available. Before we set cookies and transmit your data to these companies, we ask for your express consent (Art. 6 (1) (a) GDPR in conjunction with Art. 49 (1) (a) GDPR) and clarify in detail about the corresponding data processing (in particular about the purposes, data categories and storage duration). You can find this information about the individual cookies at www.adverserve.com/cookie. You can revoke your consent at any time with effect for the future, by adjusting your preferences www.adverserve.com/cookie on our website. We would also like to point out that we are working intensively to implement (additional) suitable guarantees in accordance with Art 46 GDPR as an alternative legal basis for these data transfers.

2.3 Through the use of Facebook, data is transmitted to third parties. The transmission takes place in an anonymized or pseudonymised form. For more detailed explanations, see 4.5.

3.    Website & Newsletter

3.1.  Website

adverserve digital advertising services GmbH, Wimbergergasse 28/Top 5, 1070 Vienna, Austria, is responsible for the content of this website and the associated data processing.

When you visit our website, we automatically collect (non-personal) data that is transmitted to us from your computer or mobile device. Mapping (linking) of data collected during your website visit with other available data does not take place.

We also store and process those (personal) data that you provide us when you sign up for our newsletter. The data provided to us will be used for sending the newsletter, as well as for adverserve marketing activities. By subscribing to the newsletter, the user expressly agrees to the use of the disclosed data for the purposes mentioned. Data for marketing purposes will be processed for a period of 5 years.

The following data is collected when visiting our website or when registering for our newsletter:

  • Device ID, device type, computer and connection information, page view statistics, traffic time to and from the websites, referral URL, ad data, IP address and standard weblog information.
  • Anonymous data collected by our cookies.
  • The email address provided by you when signing up for our newsletter.

The data we receive from you when you visit our website or that you provide us with when you register for our newsletter is stored and/or processed by us with automatic support and is processed by adverserve exclusively for internal marketing purposes. adverserve does not collect and store usage-related data within the scope of technical possibilities, but only insofar as this is absolutely necessary for the purposes described in this privacy policy. The collected data will not be passed on to third parties.

3.2.  Newsletter

adverserve runs a newsletter with which we keep our customers informed about our company, our products and services. If you have registered to receive our newsletter, stating your email address, this email address will be used by adverserve for our own marketing purposes. It is possible to unsubscribe from this newsletter at any time and free of charge. The newsletter subscriber expressly agrees that their data may be electronically recorded, stored, processed and used by adverserve for advertising purposes. The newsletter can be unsubscribed at any time via the “unsubscribe” link in the newsletter itself.

The processing of the data listed in this privacy policy takes place on the basis of

the legal reasons of performance of the contract (Art. 6 (1) (b) GDPR), consent (Art 6 (1) (a) GDPR) and/or protection of our legitimate interest (Art 6 (1) (f) GDPR).

Our legitimate interest is in informing our customers and potential customers about our services. Customers and their employees should not fear any disadvantages as a consequence of the use of the data provided.

4.    Use of cookies

Cookies and similar technologies (referred to as “cookies” for short in this document) are used on our website. They serve to make our offer more user-friendly and effective.

Cookies are small text files that we transfer to the browser’s cookie files on your computer’s hard drive via our web server, which are stored on your computer and which enable your use of the website to be analysed. This will allow our website to recognize you as a user when a connection between our web server and your browser is established. Cookies help us determine the frequency of use and the number of users on our websites.

Partners, so-called cookie providers, can also place cookies on our websites; this serves to improve our own products and services, as if we had set the cookies ourselves. For example, to understand how our websites are used, we work with analytics partners, including Google and Facebook.

We will inform you about the use, scope and type of cookies by means of a cookie banner under edit www.adverserve.com/cookie.

4.1.  Setting and managing cookies (legal basis)

 Apart from technically necessary cookies (absolutely necessary cookies), which may be set on our website without your consent, in particular in accordance with § 96 TKG and due to our legitimate interest (provision of a functioning online service offer) in accordance with Art.6 (1) (f) GDPR, you can actively consent to or reject the use of performance cookies and cookies for marketing purposes before they are set.

For this purpose, we have set up a cookie consent management tool on our website that explains the cookies we use in more detail when you access the respective website for the first time via a cookie banner (in particular name, purpose, lifespan, provider). Here you can generally agree to the use of cookies before they are set or you can make your choice in more detail, depending on the cookie category or within this cookie category again for each cookie / respective cookie provider. Once you have given your consent and selection, you can revoke or change it at any time at www.adverserve.com/cookie. If further cookies or cookie providers are added after you have given your consent, a cookie banner will be displayed again and you can also make your active selection. In the cookie consent management tool on our website, each cookie provider is named individually and their privacy policies / data protection information can be accessed; From this you can find further information, in particular on how their cookies can also be deactivated.

You can set your internet browser to not accept any cookies. If you choose not to accept any cookies, you can still visit our website.

You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, block the acceptance of cookies for certain cases or in general, and enable the automatic deletion of cookies whenever the browser is closed.

If the storage of any cookies which must be consented to is refused, this can lead to functional restrictions on the website(s).

4.2.  More detailed explanations on Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses Cookies. The information generated by the cookie about your use of this website (including your IP address) is transmitted to and stored by Google on servers in the United States. Google will use this information to evaluate your use of the website, to compile reports on website activity for website operators and to provide other services related to website activity and internet usage.

Google may also transfer this information to third parties if required by law or insofar as third parties process this data on behalf of Google.

You may prevent the installation of cookies by setting your browser software accordingly; however, we point out that you may then not be able to use all features of this website to their full extent. By expressly consenting to our consent management tool on our website, you consent to the processing of the data collected about you by Google in the manner described above and for the purpose stated above.

Once you have given your consent and selection, you can revoke or change it at any time at www.adverserve.com/cookie.

4.3.  More detailed explanations on Adform

 Tracking Points from Adform, Wildersgade 10B, 1408 Copenhagen, Denmark are integrated into this website. This allows adverserve Holding GmbH and its subsidiary companies to track the actions of users once they visit and navigate the websites. The collected data remains anonymous. This means that the data of individual users cannot be viewed. However, the collected data is stored and processed in Adform in encrypted form. We cannot use this data to create a correlation with individual visitors of our website. With this application, after visiting our website, our advertisements can be shown to you when you continue to use the internet. This is done by means of cookies stored in your browser, which Adform uses to record and evaluate your usage behaviour when you visit various websites. In this way, Adform can determine your previous visit to our website. For more information please click here.

Once you have given your consent and selection, you can revoke or change it at any time at www.adverserve.com/cookie.

4.4.  More detailed explanations on Adition

This website also uses components from ADITION Technologies AG, based in Düsseldorf (hereinafter referred to as “Adition”). Adition enables us to display digital advertising material. In doing so, Adition sets a cookie. All information stored in the cookie is of a technical nature and makes it possible, among other things, to understand how often certain advertising material is displayed.

Further information on the Adition cookie, including the period of validity, can be found on our website below www.adverserve.com/cookie.

It is also possible to object to the collection of the data generated by the Adition cookie and related to the use of this website as well as the processing of this data by Adition and to prevent this. Click on the opt-out link below and an opt-out cookie will be put in place. www.adition.com/kontakt/datenschutz/  If the cookies are deleted on your system as a user after an objection, you have to click on the link again and set a new opt-out cookie. We must point out that in this case, you may then not be able to use all features of this website to their full extent. Adition’s current data protection provisions can be found at www.adition.com/kontakt/datenschutz/

Once you have given your consent and selection, you can revoke or change it at any time at www.adverserve.com/cookie

4.5.  More detailed explanations on Facebook and Instagram

 For the same purpose, namely the display of customized advertising information, Instagram ads and Facebook ads can also be activated with your consent. The information is not personal. The user-related information is stored on servers in the European Union (Ireland) and EEA, as well as in third countries for 90 days.

Both Facebook and Instagram pixels make it possible to check whether a user has been redirected to our website after clicking on our Instagram or Facebook ads. Instagram and Facebook pixels use cookies, among other things, which are stored locally in the cache of your web browser on your device. If you are logged into your user account on Instagram or Facebook, your visit to our website will be noted in your user account. The data collected about you is anonymous to us, so it does not allow us to draw any conclusions about the identity of the user.

However, this data from Instagram or Facebook can be linked to your user account there.

The user-related information is stored on servers in the European Union (Ireland) and EEA, as well as in third countries. Further information on the cookies Facebook uses, including the period of validity, can be found on our website below www.adverserve.com/cookie.

More information about privacy protection with Facebook can be found here: www.facebook.com/privacy/explanation. More information about privacy protection with Instagram can be found: www.facebook.com/help/instagram/155833707900388

Once you have given your consent and selection, you can revoke or change it at any time at www.adverserve.com/cookie.

5.    Server Log Files

To optimize this website in terms of system performance, user-friendliness and the provision of useful information about our services, the website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. This includes your internet protocol address (IP address), browser and language setting, operating system, referrer URL, your internet service provider and date/time.

The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user’s computer. To do this, the user’s IP address must be saved for the duration of the session.

Storage in log files takes place to ensure the functionality of the website. In addition, we use the data to optimize the website and to ensure the security of our information technology systems.

We reserve the right to check this data retrospectively if we become aware of specific indications of illegal use.

6.    Your rights as a data subject

People whose data we process always have the right at any time to request information about the data processed about them, the purpose of the processing, as well as the origin and recipients of their data. A short email – including a copy of a photo ID and a message regarding from which of our companies the information about the data processing is sought – to: data-privacy@adverserve.com is sufficient. We will answer inquiries as soon as possible, in any case at least within one month.

In addition, persons whose data are processed under the conditions set out in the GDPR have the right to object to the processing of their data, to limit the processing and/or to request that their data be deleted or corrected. Here too, a short email – including a copy of a photo ID and the request details – sent to data-privacy@adverserve.com will be sufficient.

If you have any questions, suggestions or complaints, you can contact us at any time at data-privacy@adverserve.com.

If the data subjects feel that one of the companies listed in this statement processes their data contrary to the provisions on data protection, they have the right to contact the entity responsible for data protection (in Austria, this is the data protection authority).

7.    Data Security

The protection of personal data takes place through appropriate organizational and technical precautions. These precautions relate, in particular, to protection against unauthorized, unlawful or accidental access, processing, loss, use and manipulation.

Notwithstanding the efforts to maintain a consistently high level of due diligence, it can not be ruled out that information you share with us over the internet will be viewed and used by others.

We will endeavour to ensure that any data breaches are detected early on and, where applicable, promptly reported to you or the relevant regulatory authority, including the relevant data categories concerned.

7.1 Links to Websites and Third-Party Content

The contents of our website may in turn refer to other websites and their contents. These websites are not under the responsibility and control of adverserve. These websites may have separate privacy policies. adverserve is not responsible for the use and content of these websites and assumes no liability or responsibility for these and the data processing associated with the visit.

8.    Data protection notice for applicants

If you apply to adverserve, you will find additional information on the processing of personal data in the application process in our data protection information for applicants. Furthermore, we will also inform you at the beginning of the application process in which way adverserve will processes your personal data. 

If you have questions about the privacy policy of adverserve, you can always contact us via email: data-privacy@adverserve.com.